Wednesday, April 27, 2011

Buick’s China Sales Surpass 3 Million Mark 12 Years After the Brand’s Debut

China with its massive emerging middle class is shaping up to be one of the important markets for General Motors. In fact, for one of the Detroit firm’s brands, China is actually its biggest market by far. We’re talking of course about Buick that has just surpassed the 3 million mark in Chinese sales since GM’s joint venture began offering the brand in the country in 1999.

Last year, Buick’s sales in China rose 23.0% to a new high of 550,010 vehicles. That’s compared to 155,289 deliveries (+51.9%) in the USA in 2010. Buick has more than 400 stores across China with the brand’s lineup comprising of several familiar models including the Regal, Enclave and La Crosse, as well as market-specific cars such as the Opel Astra-based Excelle XT, the new GL8 MPV, and the Holden Caprice-derived Park Avenue.

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