Friday, April 29, 2011

The QTvan: World’s Smallest Caravan or Just Clever Marketing?

Mobility scooters (or shop riders) are big business in the UK, with close to a quarter of a million of the island nation’s elderly and disabled population using them to get around. In response to a previous untapped market segment, Environmental Transport Association (ETA) has introduced the world’s smallest caravan that can be towed by a mobility scooter.

In what’s perhaps more marketing ploy than real product, ETA’s QTvan is a 2 metre by 0.75 metre (6.6 feet by 2.5 feet) caravan incorporating a full-size single bed, an onboard battery supply, a 19-inch (48 cm) television, radio / alarm clock, kettle and drinks cabinet. It costs £5,500 (US$9,077 / €6,234) and is offered with such extras as roof-mounted solar panels, air horn, satellite dish, central heating and bespoke paint.

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